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Nike
What Does Web3 Actually Mean?
Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.
Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs
The global sportswear brand is offering a $5,000 cash prize and a chance to collaborate with Nike designers on a one-of-one virtual sneaker.
Polygon Studios CEO on Partnership With Starbucks
Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.
Brands Will Save Crypto? Be Careful What You Wish For
Legacy platforms and mega-companies are helping usher blockchain frameworks into the mainstream, but we must deliberately build systems over which those corporate machines can’t exert control.
Nike Sprints Into Web3 With New .SWOOSH Platform
The footwear giant’s latest Web3 move will allow community members to create and trade their own digital collectibles.
Nike and Hermès File Lawsuits for Trademark Infringement as Fashion Collides With NFTs
Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès filed against Mason Rothschild after it created NFTs of the luxury designer’s famous Birkin handbags, called “MetaBirkins.” “The Hash” squad discusses the intellectual property implications for tokenizing fashion.
Nike Purchases NFT Fashion and Collectibles Startup RTFKT
NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting tokenized shoes. "The Hash" team discusses the implications for Nike making a major move into the metaverse in another step that accelerates Nike's digital footprint.
Nike, Macy's Run Blockchain Trial With Auburn's RFID Lab
Blockchain might help major apparel brands from Nike to Macy’s better share their product data across the retail supply chain, according to a new white paper from Auburn University’s RFID Lab.
