Consensus 2025
01:09:12:47
Share this article

Nike’s Web3 Platform .SWOOSH Will Reward Creators for Virtual Sneaker Designs

The global sportswear brand is offering a $5,000 cash prize and a chance to collaborate with Nike designers on a one-of-one virtual sneaker.

(David Peperkamp/Getty Images)
(David Peperkamp/Getty Images)

.SWOOSH, Nike’s new non-fungible token (NFT) platform, is inviting users to design their own digital wearables, the global shoe brand said Wednesday.

.SWOOSH community members are invited to participate in a contest called #YourForce1 that challenges users to build a visual storyboard on Instagram showcasing their footwear design. If chosen, four winners will earn $5,000 each and receive an opportunity to work directly with Nike designers to create their own one-of-one digital sneakers.

Why This CEO Thinks Bitcoin Could Reach $250K in 2025
Sol Strategies CEO Leah Wald joins CoinDesk to discuss the sentiment across the crypto industry as bitcoin reached the milestone $100,000 mark Wednesday night. Plus, insights into developments in the Solana ecosystem and potential SOL ETFs in the U.S. under the Trump administration. This content should not be construed or relied upon as investment advice. It is for entertainment and general information purposes.
Keep WatchingNext video in 10 seconds
0 seconds of 18 minutes, 0Volume 0%
Press shift question mark to access a list of keyboard shortcuts
00:05
17:55
18:00
 
A História Continua abaixo
Don't miss another story.Subscribe to the The Protocol Newsletter today. See all newsletters

Nike added that the four designs could become a part of its first signature collection that is slated to launch in the near future. The contest opened today and closes Jan. 29.

You can read the full brief and instructions on the Nike website.

“At .SWOOSH, we’d like to expand the definition of what a creator can be. That’s why this .SWOOSH Studio contest prioritizes creative storytelling over creative skills,” Nike said in a press release.

Nike has spent several years tapping into its Web3 strategy. Before it released .SWOOSH in November, the company acquired digital fashion house RTFKT to take its first steps into the metaverse. In 2020, Nike said it would begin testing RFID linked to blockchain technology to trace the supply chain process.

Cam Thompson

Cam Thompson was a Web3 reporter at CoinDesk. She is a recent graduate of Tufts University, where she majored in Economics and Science & Technology Studies. As a student, she was marketing director of the Tufts Blockchain Club. She currently holds positions in BTC and ETH.

Cam Thompson