Nike

Web3

El gigante de la ropa deportiva y el editor de juegos Electronic Arts se han asociado para crear nuevas experiencias inmersivas en el ecosistema de juegos de EA Sports.

Por Rosie Perper1 jun 2023

Brands like Nike, Starbucks and Gucci have started to make big bets on Web3 through non-fungible token (NFT) sales or metaverse activations. Web3 has also been increasingly adopted in the crypto industry to refer to the future of the internet. So what does this futurist vision actually mean? CoinDesk's Doreen Wang explains.

6 mar 2023

Polygon’s business-development team has managed to land partnerships with major brands entering the Web3 space, including Nike, Reddit, Meta and Robinhood. Polygon Studios CEO Ryan Wyatt, who made CoinDesk's Most Influential 2022 list, discusses the details of their latest collaboration with Starbucks and his outlook for mainstream adoption of crypto.

9 dic 2022

Opinión

Las plataformas tradicionales y las megaempresas están ayudando a que los marcos blockchain se generalicen, pero debemos construir deliberadamente sistemas sobre los cuales esas máquinas corporativas no puedan ejercer control.

Por Michael J. Casey2 dic 2022

Nike has filed a lawsuit against online sneaker reseller StockX for selling unauthorized images of its shoes in the form of non-fungible tokens (NFTs). Separately, Hermès filed against Mason Rothschild after it created NFTs of the luxury designer’s famous Birkin handbags, called “MetaBirkins.” “The Hash” squad discusses the intellectual property implications for tokenizing fashion.

7 feb 2022

NFT collectibles and fashion startup RTFKT has been acquired by multinational footwear behemoth Nike. Nike has been exploring blockchain tech since 2019, including patenting tokenized shoes. "The Hash" team discusses the implications for Nike making a major move into the metaverse in another step that accelerates Nike's digital footprint.

15 dic 2021