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Web3 Needs to Develop an Obsession With Brand Image

It’s high time for the crypto industry to start thinking about the next phase of adoption, the end user and the signals it is sending, esteemed artist and designer Aapo Nikkanen writes for Crypto 2024.

A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)
A woman holding bags. (freestocks/Unsplash, modified by CoinDesk)