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Marketing
Note to Brands: Crypto Isn’t Funny Money. It’s Community
How marketers can engage with crypto folk (and how not to).
Coinbase Names Former Facebook Executive as CMO
Kate Rouch spent more than a decade at the social media giant.
Crypto Has a Marketing Issue
There’s a troubling cultural trend around cryptocurrency, one that encourages retail investors to “ape into” the market in search of riches.
No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
Crypto Influencers Are Following the Beauty Playbook – Even if They Don't Know It
Here's how influencer marketing drives the crypto industry – especially for product sales like hardware wallets and debit cards.
Brexit Divorce Is Advertising Opportunity for Crypto Firms
As the United Kingdom left the European Union this week, the Paris-based hardware provider Ledger and Vienna-based exchange Bitpanda made their thoughts known on the theme of “Brexit.”
Airdrops Are a Marketing Ploy (And That's OK)
A currency is nothing if not widely used, and that can't be achieved unless people make some cost-incurring effort to encourage widespread usage.
Email Service MailChimp to Block ICO, Crypto Marketing
Email distribution company MailChimp will bar marketing campaigns for cryptocurrencies and initial coin offerings next month.
KFC Canada Is Accepting Bitcoin for Fried Chicken
Fried chicken chain KFC Canada is accepting bitcoin for a limited time for a so-called "Bitcoin Bucket."
What's Horsepower? Or How to Differentiate Your Blockchain Startup
Having difficulty marketing your decentralized startup? Fear not, the past yields clues for how new disruptive tech can differentiate.
