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No Joke: Chipotle to Give Away $200K in Free Burritos and Bitcoin on April 1
The promotion was inspired by the former Ripple exec who lost the password to his bitcoin-filled hard drive.
Fast-casual restaurant Chipotle Mexican Grill (NYSE: CMG) said it will be giving away $100,000 in free burritos and $100,000 in bitcoin in honor of National Burrito Day on April 1.
In an announcement, the restaurant said it has teamed up with former Ripple Labs CTO Stefan Thomas to launch a new interactive game called "Burritos or Bitcoin."
The game has been inspired by Thomas, who famously lost the password to his hard drive that now has $387 million worth of bitcoin stored on it.
Players will carry out a mock "chiptocurrency" rescue mission and crack the code of a digital wallet. The contestants will guess a valid six-digit code 10 times for a chance to win a free burrito or bitcoin on this website: burritosorbitcoin.com.
Chipotle said 10,000 players will win a free burrito, 50 players will win $500 in bitcoin and three players will win $25,000 in bitcoin.
#bitcoin anyone?
— Chipotle (@ChipotleTweets) March 30, 2021
"National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites," said Chris Brandt, Chipotle’s chief marketing officer.
Read more: Taco Bell Just Sold a Collection of 5 Fast-Food-Themed NFTs
Chipotle isn’t the first Tex-Mex chain to offer a cheeky take on the current crypto bull run. Taco Bell sold a set of taco-themed non-fungible tokens (NFTs) earlier this month.
The news was first teased on Twitter yesterday, with some dimwitted observers suspecting it was all a ruse.
As for today’s Crypto Twitter fascination: a bitcoin-themed tweet from the Teletubbies account.
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
