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Crypto.com
Crypto.com Launching $100M Global Advertising Campaign Featuring Matt Damon
Crypto exchange Crypto.com is embarking on a $100 million global advertising campaign. Entitled “Fortune Favors the Brave," the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister. "The Hash" squad discusses the firm's latest attempts to capture crypto's bull market momentum and establish the brand in front of a wider mainstream audience.
76ers Become Second NBA Team to Ink Crypto Ad Patch Deal
The Philadelphia team will sport the Crypto.com logo on its jerseys starting this season.
Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com
The Philadelphia 76ers of the National Basketball Association (NBA) announced Wednesday that Crypto.com's logo would be emblazoned on all team uniforms starting this season. The Sixers join the Portland Trail Blazers, which inked a deal with crypto e-commerce site StormX earlier this year. 76ers President Chris Heck shares insights into the partnership, including its connection to NBA Top Shot's NFT deal, its players' involvement in the process, and the potential impact of crypto on sports.
Crypto.com Signs $15M Esports Partnership With Fnatic
The five-year partnership is Crypto.com’s first in the esports space.
Soccer Powerhouse Paris Saint-Germain Names Crypto.com as Cryptocurrency Partner
The exchange will pay a large part of its sponsorship fee with its CRO token.
Crypto.com CEO on Striking Lucrative Multi-year Sponsorship Deal With Paris Saint-Germain
European soccer giant Paris Saint-Germain (PSG) named crypto exchange Crypto.com as its official cryptocurrency platform partner. Crypto.com CEO Kris Marszalek shares insights into the details and implications of the agreement, which will include issuing exclusive PSG-branded NFTs. Plus, reactions to Coinbase potentially facing a SEC investigation over its crypto yield product.
Crypto.com Names Former Visa Country Manager to Head South Korea Operations
Patrick Yoon has also worked for Standard Chartered Bank in several countries.
What the SEC Eyeing Tighter Crypto Regulations Could Mean for Crypto Exchanges
Crypto.com has seen explosive growth within the past 12 months. It has 10 million users and 90 cryptocurrencies available on the platform. Henrik Johansson, Global Head of Growth, responds to SEC Chair Gary Gensler's remarks on enforcing tighter trading and lending platforms regulations. “As with any new technology that has enormous power to transform and empower people, there will always be a lot of concern," he said. Plus, his vision for future expansions as the company sets a target of acquiring more than 100 million users in the next two years.
Crypto.com Hires Former Spotify Exec as Head of Growth
Henrik Johansson has set himself a target of taking the firm to 100 million-plus users in two years.
Crypto User Numbers Double in Last Six Months
The number of crypto users overall doubled in the first half. New research by Crypto.com identified more than 220 million users of crypto by the end of June. “The Hash” hosts discuss key takeaways and whether they anticipate the growth of crypto users to decelerate in the second half of 2021.
