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Crypto.com Hires Former Spotify Exec as Head of Growth
Henrik Johansson has set himself a target of taking the firm to 100 million-plus users in two years.
Cryptocurrency exchange Crypto.com has appointed former Spotify executive Henrik Johansson as its global head of growth.
STORY CONTINUES BELOW
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- Johansson has set the target of taking Crypto.com to 100 million-plus users in two years.
- Prior to joining the cryptocurrency exchange, Johansson led global growth teams at Spotify for eight years.
- Crypto.com has been hiring aggressively and now has 1,500 employees. The firm said its user base has increased more than five times to more than 10 million in the last 12 months.
- "Henrik is a rare talent, who has a deep understanding of growth, product and marketing,” Crypto.com CEO Kris Marszalek said. “He has seen how these three disciplines interplay in a high-growth environment: When he joined Spotify the platform had 36 million users and it's now at 360 million-plus.”
- In June, Crypto.com linked with cryptocurrency custody provider Fireblocks to give the exchange access to institutional investors in the market.
Read more: Crypto.com Expands Institutional Reach With Fireblocks Integration
CORRECTION (AUG. 4, 11:40 UTC): Adds dropped letter to Kris Marszalek's surname.
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
