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Trademark
Kanye West Files NFT Trademark Applications, Showing Change of Heart
Kanye West filed NFT trademark applications with the United States Patent and Trademark Office on May 27, despite his criticism on digital art collectibles earlier this year. "The Hash" panel discusses the artist's change of attitude and what it means for celebrities to enter the NFT world.

Once-Resistant Kanye West Files NFT Trademark Applications
Ye’s new filings come months after the rapper publicly criticized NFT projects.

Gary Vaynerchuk Files Trademark for ‘Vayner3’ NFT Consulting Arm
The firm could add to Vaynerchuk’s already influential presence in the NFT space.

American Express Hints at Metaverse Entry Through Trademark Filings
Traditional finance firms are boosting their metaverse offerings following JPMorgan’s recent foray into Decentraland.

CVS Eyes Metaverse With 4 NFT-Related Trademarks
The drugstore chain plans to offer virtual prescription drugs, wellness products and other merchandise authenticated by NFTs.

NYSE Expanding Into NFT With Plans to Launch Its Own NFT Marketplace
The New York Stock Exchange (NYSE) filed a trademark application to provide an online marketplace for NFTs, cryptocurrencies, digital media and artwork. If successful, the exchange would be competing with the likes of popular NFT marketplaces OpenSea and Rarible. "This shows how interested corporations are in being involved with the times," Will Foxley says. "The Hash" team dives into what this means and why NYSE needs to file for a trademark at all.

L’Oréal Eyes NFTs and the Metaverse, Filing for 17 Virtual Goods-Related Trademarks
The cosmetics giant has filed trademarks for a slew of its properties, indicating plans to venture into virtual cosmetics.

Chinese Government Rejects Metaverse Trademark Applications: Report
Those rejected include applications by NetEase, iQiyi and Xiaohongshu.

Ethereum Researcher's Copyright Injunction Against CasperLabs Denied
The court's decision was based partly on the fact Zamfir took too long to file for an injunction.

Coda Protocol Changes Name After Trademark Dispute With R3
O(1) Labs-led lightweight blockchain Coda Protocol said it is relaunching as “Mina” following a settlement in a trademark dispute with software maker R3.
