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Former NBA Player Baron Davis Says Celebs Will Focus More on 'Utility' Tokens

Celebrities and athletes will be more picky about the kinds of tokens they endorse after an SEC crackdown on promotions, he said.

Former NBA player Baron Davis is trying his hand in blockchain technology with an NFT-based project. (Paul Archuleta/Getty Images)

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NBA All-Star Baron Davis on Celebrity Endorsements in Crypto Space

The U.S. Securities and Exchange Commission (SEC) sued former National Basketball Association player Paul Pierce for "touting" ethereumMax (EMAX) tokens without revealing he had been paid to do so. Former NBA All-star and serial entrepreneur Baron Davis explains why the lack of crypto education among celebrities can sometimes lead to potentially problematic endorsements of certain products.

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