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Macys
Cool Cats Founder on Balloon Debut at Macy's Thanksgiving Day Parade, NFT Outlook
Cool Cats will be the first non-fungible token (NFT) collection to feature in the iconic Macys Thanksgiving Parade. Cool Cats Founder Colin Egan discusses the historic move and the outlook for NFTs amid a continued downturn in trading volume.
Cool Cats Claws at Mainstream Strategy, Rebrands to Expand Audience Beyond Web3
The popular NFT collection wants to make its brand mainstream through storytelling, entertainment and partnerships surrounding its beloved Blue Cat character.
Macy’s Thanksgiving Day Parade Gets In on NFT Craze With Collectible Balloons
Macy's is releasing a series of parade-themed NFTs this Thanksgiving Day, with plans to donate the proceeds to charity. 9,500 NFTs will be sold through Sweet's NFT marketplace, built atop Polygon, featuring some of the parade's iconic, giant balloons dating to the 1920s. "The Hash" panel discusses the significance of the iconic Macy's Thanksgiving Day Parade marching its way to the blockchain.
Nike, Macy's Run Blockchain Trial With Auburn's RFID Lab
Blockchain might help major apparel brands from Nike to Macy’s better share their product data across the retail supply chain, according to a new white paper from Auburn University’s RFID Lab.
