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Crypto.com Launching $100M Global Advertising Campaign Featuring Matt Damon

Crypto exchange Crypto.com is embarking on a $100 million global advertising campaign. Entitled “Fortune Favors the Brave," the ad stars Matt Damon and is directed by Oscar-winning cinematographer Wally Pfister. "The Hash" squad discusses the firm's latest attempts to capture crypto's bull market momentum and establish the brand in front of a wider mainstream audience.

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Финансы

«76ers» стали второй командой НБА, подписавшей соглашение о рекламе Криптo

Начиная с этого сезона, команда из Филадельфии будет носить на своих майках логотип Криптo.com.

Crypto.com will be on the Sixers jerseys starting this season. (Crypto.com/76ers)

Видео

Philadelphia 76ers President on Crypto Ad Patch Deal With Crypto.com

The Philadelphia 76ers of the National Basketball Association (NBA) announced Wednesday that Crypto.com's logo would be emblazoned on all team uniforms starting this season. The Sixers join the Portland Trail Blazers, which inked a deal with crypto e-commerce site StormX earlier this year. 76ers President Chris Heck shares insights into the partnership, including its connection to NBA Top Shot's NFT deal, its players' involvement in the process, and the potential impact of crypto on sports.

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Финансы

Криптo.com подписывает соглашение о партнерстве в киберспорте на сумму 15 миллионов долларов с Fnatic

Пятилетнее партнерство является первым для Криптo.com в сфере киберспорта.

Kris Marszalek, Crypto.com

Финансы

Футбольный клуб «Пари Сен-Жермен» называет Криптo своим Криптовалюта партнером

Большую часть спонсорского взноса биржа оплатит токеном CRO .

Paris Saint-Germain is accelerating its crypto experimentation. (Visionhaus/Getty Images)

Видео

Crypto.com CEO on Striking Lucrative Multi-year Sponsorship Deal With Paris Saint-Germain

European soccer giant Paris Saint-Germain (PSG) named crypto exchange Crypto.com as its official cryptocurrency platform partner. Crypto.com CEO Kris Marszalek shares insights into the details and implications of the agreement, which will include issuing exclusive PSG-branded NFTs. Plus, reactions to Coinbase potentially facing a SEC investigation over its crypto yield product.

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Финансы

Криптo.com назначает бывшего регионального менеджера Visa на пост руководителя операций в Южной Корее

Патрик Юн также работал в Standard Chartered Bank в нескольких странах.

Seoul Skyline

Видео

What the SEC Eyeing Tighter Crypto Regulations Could Mean for Crypto Exchanges

Crypto.com has seen explosive growth within the past 12 months. It has 10 million users and 90 cryptocurrencies available on the platform. Henrik Johansson, Global Head of Growth, responds to SEC Chair Gary Gensler's remarks on enforcing tighter trading and lending platforms regulations. “As with any new technology that has enormous power to transform and empower people, there will always be a lot of concern," he said. Plus, his vision for future expansions as the company sets a target of acquiring more than 100 million users in the next two years.

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Рынки

Криптo.com нанимает бывшего руководителя Spotify на должность руководителя по развитию

Хенрик Йоханссон поставил перед собой цель за два года довести число пользователей компании до 100 миллионов.

Spotify app.

Видео

Crypto User Numbers Double in Last Six Months

The number of crypto users overall doubled in the first half. New research by Crypto.com identified more than 220 million users of crypto by the end of June. “The Hash” hosts discuss key takeaways and whether they anticipate the growth of crypto users to decelerate in the second half of 2021.

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