Share this article

Katy Perry Launches NFTs, Acquires Stake in Theta Labs

The singer known for her hits “Dark Horse” and “Roar” will have a minority interest in Theta, alongside her talent agency, Creative Artists Agency.

Updated Sep 14, 2021, 1:19 p.m. Published Jun 30, 2021, 2:14 p.m.

American pop singer and songwriter Katy Perry is launching non-fungible tokens (NFTs) for fans and has acquired a stake in the blockchain video-delivery network Theta Labs.

STORY CONTINUES BELOW

Don't miss another story.Subscribe to the Crypto for Advisors Newsletter today. See all newsletters

By signing up, you will receive emails about CoinDesk products and you agree to our terms of use and privacy policy.

Perry’s NFTs will celebrate her “Play” residency that starts December 2021 at the Resorts World Las Vegas hotel and are in collaboration with Theta Labs.
The singer who is known for her hit pop songs “Dark Horse” and “Roar” will have a minority interest in Theta Labs, alongside her talent agency, Creative Artists Agency, which is also one of Theta’s enterprise validators.
The NFTs will commemorate Perry’s events and fans can register for the first drop at Katy.ThetaDrop.com starting today.
Perry said she is both excited and curious about the launch.
“I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL [in real life] experience,” said Perry.

NFTs theta-labs Katy Perry

Tanzeel Akhtar

Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.