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McLaren to Build NFT Platform on Tezos

Tezos' branding will be displayed on the race suits of McLaren's Formula 1 and IndyCar drivers.

McLaren Racing said it plans to build a non-fungible token (NFT) platform on the Tezos blockchain.

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  • The platform will list NFTs illustrating McLaren Racing's history, heritage and famous drivers, according to an emailed announcement Thursday.
  • McLaren cited the Proof-of-Stake model that powers the Tezos network – which is less energy intensive than Proof-of-Work blockchains – as the key to partnership.
  • As part of the agreement, the race suits of McLaren's Formula 1 and IndyCar drivers will carry Tezos' branding.
  • McLaren is no stranger to the crypto and blockchain space, having announced in March it would be creating an official fan token through Turkish crypto firm Bitci.com

Read more: OneOf Raises $63M in Seed Funding to Build Music NFT Platform on Tezos

Jamie Crawley

Jamie has been part of CoinDesk's news team since February 2021, focusing on breaking news, Bitcoin tech and protocols and crypto VC. He holds BTC, ETH and DOGE.

Jamie Crawley