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Coinbase Signs Sponsorship Deal With CS: GO Esports Tournament Organizer
Coinbase branding will feature across the BLAST Premier Spring Showdown in April and June.
Cryptocurrency exchange Coinbase has signed a sponsorship deal with Counter-Strike: Global Offensive (CS: GO) esports tournament organizer BLAST Premier.
STORY CONTINUES BELOW
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Headquartered in Denmark, BLAST Premier’s CS: GO professional esports league launched in 2020. It is primarily based in two regions: North America and Europe. The series is split up into two seasons, the Spring and Fall seasons.
In an announcement, BLAST Premier said the partnership means the Coinbase branding will feature across the Spring Showdown from April 13-18 and the finals from June 15-20.
Last year, BLAST Premier was live streamed around the world in 105 territories to over 151 million households, according to the esports media network.
Crypto and sports
Coinbase’s sponsorship of the CS: GO events is yet another sign of the recently increasing integration of the cryptocurrency industry into the mainstream sports – and now esports – worlds alike.
In March, Crypto.com secured a partnership with the National Hockey League's Montreal Canadiens to have its logo brandished on the ice at its home arena, the Bell Centre.
Earlier this week, crypto exchange FTX secured the naming rights to the arena that houses the Miami Heat, the city’s professional basketball team.
“Esports and cryptocurrency both share a strong relationship with technology and innovation. BLAST Premier is enjoyed on a global scale with an audience that is known to be tech savvy,” said Oliver Clarke, head of brand partnerships for BLAST.
Read more: Coinbase Is Going Public: Everything You Need to Know
Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
