Share this article

Atari Plans November Premiere for Video Game Cryptocurrency

Atari's self-styled entertainment payments token has been in the works since early 2018.

Atari

The Atari Group, the company behind such classic video games as Pac-Man and Pong, will begin publicly selling its Atari Token (ATRI) cryptocurrency in early November.

STORY CONTINUES BELOW
Don't miss another story.Subscribe to the Crypto for Advisors Newsletter today. See all newsletters

  • ATRI is a self-styled entertainment industry payment method in the form of an ERC-20 token atop the Ethereum blockchain. It's been in the works since at least early 2018.
  • Crypto casinos, "blockchain games" and the video game distribution platform Ultra.io will be among the utility token's earliest use cases, said Atari's blockchain subsidiary, Atari Chain.
  • The game maker said it will reap 35% of ATRI sales revenue. Issuance partner ICICB Group, a fintech whose only public client is Atari, stands to take the rest.
  • The token will list on Bitcoin.com and Atari's own crypto exchange at the close of the public sale.
  • Investors and game players have bought $1.5 million in ATRI tokens through two private pre-sales that priced the token at $0.08 cents, Atari said. A third pre-sale is ongoing.
  • Cointelegraph reports U.S citizens will not be able to take part in the sale.

Read more: Game Maker Atari Is Planning to Launch Its Own Cryptocurrency

Danny Nelson

Danny is CoinDesk's managing editor for Data & Tokens. He formerly ran investigations for the Tufts Daily. At CoinDesk, his beats include (but are not limited to): federal policy, regulation, securities law, exchanges, the Solana ecosystem, smart money doing dumb things, dumb money doing smart things and tungsten cubes. He owns BTC, ETH and SOL tokens, as well as the LinksDAO NFT.

Danny Nelson