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Crypto Wallet Startup Blockchain Launches Institutional Platform
Bitcoin wallet provider Blockchain (formerly known as Blockchain.info) launched an institutional advisory platform, the company announced Thursday.

Crypto wallet startup Blockchain has unveiled a new service platform focused squarely on the institutional market.
Blockchain Principal Strategies (BPS) aims to provide investors and institutions with "unparalleled and tailored access to markets, research and services on the most trusted digital asset platform worldwide," the company said in a blog post.
The new platform seeks to help investors gain exposure to crypto assets using an over-the-counter (OTC) trading desk. The trading desk, Blockchain says, features a "best-in-class matchmaker and direct counterparty to clients, executing trades and managing associated risk," according to the post.
BPS also offers trading "across major currencies and digital asset pairs," though it is unclear which specific trading pairs it is offering at this time. The company will also roll out additional products later this summer.
Blockchain chief executive and co-founder Peter Smith said in a statement that "BPS provides clients the opportunity to invest in digital assets with the same peace of mind and security that has become synonymous with the Blockchain name."
"Launching BPS is the first step in our longer-term strategy to execute on that vision. In addition to the BPS platform itself, we will also offer educational and networking opportunities with hopes of creating a broader, well-informed community around digital currencies moving forward," Breanne Madigan, the company's head of institutional sales and strategy, said in a statement.
Business miniatures image via Shutterstock
Nikhilesh De
Nikhilesh De is CoinDesk's managing editor for global policy and regulation, covering regulators, lawmakers and institutions. When he's not reporting on digital assets and policy, he can be found admiring Amtrak or building LEGO trains. He owns < $50 in BTC and < $20 in ETH. He was named the Association of Cryptocurrency Journalists and Researchers' Journalist of the Year in 2020.
