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BTCChina Rebrands as BTCC in International Shift
Chinese bitcoin exchange BTCChina has a new name: BTCC.
Chinese bitcoin exchange BTCChina has a new name: BTCC.
STORY CONTINUES BELOW
The company said the decision was part of a rebranding effort aimed at internationalizing its image.
"Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name," CEO Bobby Lee said of the changes. "BTCC is that name."
The exchange will also begin using a new logo and will release a new version of its mobile app – currently in development – as part of the rebranding.
Images via BTCC
Stan Higgins
A member of CoinDesk's full-time Editorial Staff since 2014, Stan has long been at the forefront of covering emerging developments in blockchain technology. Stan has previously contributed to financial websites, and is an avid reader of poetry.
Stan currently owns a small amount (<$500) worth of BTC, ENG and XTZ (See: Editorial Policy).
