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Binance ang Nag-sponsor ng Grammys Ngayong Taon

Sinabi ng Crypto exchange na ang mga hakbangin sa Web 3 kasama ang Recording Academy ay ginagawa na rin.

By Zack Seward
Na-update May 11, 2023, 3:59 p.m. Published Mar 31, 2022, 2:27 p.m. Isinalin ng AI
Megan Thee Stallion poses with her trophies at the 63rd Annual Grammy Awards on March 14, 2021. (Kevin Mazur/Getty Images for The Recording Academy)
Megan Thee Stallion poses with her trophies at the 63rd Annual Grammy Awards on March 14, 2021. (Kevin Mazur/Getty Images for The Recording Academy)

Gusto ni Binance ang hiwa nito ng red carpet.

  • Sinabi ng kumpanya sa isang press release noong Huwebes na ito ay "ang kauna-unahang opisyal Cryptocurrency exchange partner" ng Recording Academy, ang organizer ng taunang Grammy Awards.
  • Sa isang taon ng Super Bowl ad blitzes at Mga TV spot sa Oscars, ang Binance deal ay naglalayong makuha ang pinakamalaking Crypto exchange sa mundo ayon sa dami ng kalakalan sa Hollywood spotlight.
  • Gaganapin ngayong taon sa Las Vegas noong Abril 3, ang Grammys ay nilalayong parangalan ang pinakamahusay na musical performances ng 2021.
  • Sinabi ni Binance sa isang press release na ang pakikipagtulungan sa Recording Academy ay maaaring lumampas sa isang pagkakataon lamang sa pagba-brand.
  • "Simula sa Grammys, nasasabik kaming makipagtulungan sa Recording Academy upang magdala ng mga bagong karanasan na pinapagana ng blockchain at lahat ng magagandang bagay na maidudulot ng Technology ng Web3 sa entertainment," sinabi ng co-founder ng Binance na si Yi He sa isang pahayag.
  • Hindi ito ang una sa Grammys Web 3 pandarambong. Noong Nobyembre, ang awards show ay nag-tap sa Tezos-based OneOf non-fungible token (NFT) platform para sa isang tatlong taong partnership.

Read More: NFT Platform OneOf Pumirma ng 3-Taong Deal Sa Grammys

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Zack Seward

Zack Seward is CoinDesk’s contributing editor-at-large. Up until July 2022, he served as CoinDesk’s deputy editor-in-chief. Prior to joining CoinDesk in November 2018, he was the editor-in-chief of Technical.ly, a news site focused on local tech communities on the U.S. East Coast. Before that, Seward worked as a reporter covering business and technology for a pair of NPR member stations, WHYY in Philadelphia and WXXI in Rochester, New York. Seward originally hails from San Francisco and went to college at the University of Chicago. He worked at the PBS NewsHour in Washington, D.C., before attending Columbia’s Graduate School of Journalism.

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