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Walmart Dives Into Metaverse With Launches in Roblox
The retail giant filed for trademarks earlier this year that may have hinted at its intent to sell goods in the metaverse.
Retail giant Walmart (WMT) is allowing consumers to experience the metaverse through the launch of two new experiences in gaming platform Roblox. The move comes after Walmart filed seven trademarks at the end of Decemberthat signaled its plans to make and sell virtual goods in the metaverse.
Walmart has created two experiences, one called Walmart Land and the other Walmart’s Universe of Play, according to a statement Monday. Walmart Land will include a virtual merchandise store, while Universe of Play contains various toy worlds and games.
STORY CONTINUES BELOW
See Walmart like never before 😎
— Walmart (@Walmart) September 26, 2022
Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances.
Let’s go! https://t.co/leZ4CITCjN pic.twitter.com/4r26MHHk5i
“Roblox is one of the fastest growing and largest platforms in the metaverse, and we know our customers are spending loads of time there,” William White, Walmart U.S.’ chief marketing officer, said in the statement. “So, we’re focusing on creating new and innovative experiences that excite them, something we’re already doing in the communities where they live, and now, the virtual worlds where they play,” he added.
Read more: Walmart Preparing a Metaverse Push, Trademark Filings Show
Michael Bellusci
Michael Bellusci is a former CoinDesk crypto reporter. Previously he covered stocks for Bloomberg. He has no significant crypto holdings.
