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SEC
Run-To-Earn Game Stepn Teams With Atlético de Madrid and Crypto Exchange WhaleFin for NFT Sneaker Collection
The companies are releasing over 1,000 digital soccer cleats compatible for run-to-earn and eligible for real world rewards.
By Cam Thompson
Updated May 11, 2023, 4:24 p.m. Published Aug 18, 2022, 1:25 p.m.
Web3 lifestyle app Stepn is releasing a non-fungible token (NFT) sneaker collection in partnership with Spanish soccer club Atlético de Madrid and crypto exchange WhaleFin, the companies said Thursday.
The new digital soccer cleats provide increased utility for both Stepn users and soccer fans. The sneakers are compatible within the app’s run-to-earn game, and ownership will also provide exclusive access to physical Atlético de Madrid merchandise, in-person matches and WhaleFin airdrops.
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Stepn has been growing its Solana-based fitness application over the past year, reporting $122.5 million in second-quarter earnings. The NFT sneakers required for game play trade at a floor price of 1.58 SOL, worth about $65.
“Through such prestigious collaborations, we are creating win-win partnerships for partner brands and also the users through real-world rewards and perks,” Chief Marketing Officer Shiti Ragosti told CoinDesk. “Stepn also realizes its mission of taking the world of Web3 to wider sporting communities through these collaborations and partnerships onboarding more users.”
Read more: Stepn Runners Undeterred by ‘Move-to-Earn’ Game’s Pricey NFT
Cam Thompson
Cam Thompson was a Web3 reporter at CoinDesk. She is a recent graduate of Tufts University, where she majored in Economics and Science & Technology Studies. As a student, she was marketing director of the Tufts Blockchain Club. She currently holds positions in BTC and ETH.
