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Dallas Cowboys Ink Deal With Blockchain.com as NFL Teams Begin Crypto Embrace
The team is partnering with the exchange as the NFL loosens its policy on which types of crypto firms can be sponsors.
The Dallas Cowboys of the National Football League (NFL) picked Blockchain.com as the team’s first crypto-related sponsorship.
Cowboys owner and General Manager Jerry Jones made the announcement at a press conference Wednesday. The deal comes at a time when the NFL is beginning to ease up on how teams get involved with the crypto industry.
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While some have called the Cowboys' the first official crypto deal made by an NFL team, that’s not entirely accurate: The New England Patriots partnered with fan token platform Socios in November, though the deal has yet to produce any tokens.
In March, the league amended its temporary ban on all crypto and non-fungible token (NFT) deals it put in place in September, now approving sponsorship deals that don’t include the promotion of specific cryptocurrencies, fan tokens included.
A Socios deal with 13 NFL teams was announced separately on Wednesday. The Dallas Cowboys is not among the teams involved.
Eli Tan
Eli was a news reporter for CoinDesk who covered NFTs, gaming and the metaverse. He graduated from St. Olaf College with a degree in English. He holds ETH, SOL, AVAX and a few NFTs above CoinDesk's disclosure threshold of $1000.
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