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LeBron James Teams With Crypto.com to Bring Digital Education to Students

The multiyear partnership will include teaching blockchain technology to inner-city schoolchildren.

Updated May 11, 2023, 7:18 p.m. Published Jan 28, 2022, 3:27 p.m.

MIAMI, FLORIDA - JANUARY 23: LeBron James #6 of the Los Angeles Lakers dribbles against the Miami Heat at FTX Arena on January 23, 2022 in Miami, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Michael Reaves/Getty Images)

NBA superstar LeBron James has partnered with crypto exchange Crypto.com to support educational and workforce development opportunities focused on Web 3, according to Crypto.com.

Part of the program involves teaching blockchain technology to inner-city schoolchildren.
“I want to ensure that communities like the one I come from are not left behind,” James said in a statement. “Blockchain technology is revolutionizing our economy, sports and entertainment, the art world, and how we engage with one another.”
James’ hometown Akron Beacon Journal says students in the I Promise program will learn about blockchain technology and related career fields from experts provided by Crypto.com.
Crypto.com, of course, purchased the naming rights to the Staples Center – home to James’ Los Angeles Lakers – late last year for a reported $700 million. That venue is now named Crypto.com Arena.
Many sports stars, such as Steph Curry and Tom Brady, have entered into sponsorship deals with crypto firms, but the partnership is believed to be James’ first major deal with a crypto company.

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Stephen Alpher

Stephen is CoinDesk's managing editor for Markets. He previously served as managing editor at Seeking Alpha. A native of suburban Washington, D.C., Stephen went to the University of Pennsylvania's Wharton School, majoring in finance. He holds BTC above CoinDesk’s disclosure threshold of $1,000.