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YouTube Considering Offering NFTs to Allow Creators to ‘Capitalize’ on Work

YouTube CEO Susan Wojcicki said she wants content creators to be able to benefit from new technologies.

The logo for YouTube Inc. is displayed on a smartphone in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel. Photographer: Gabby Jones/Bloomberg via Getty Images
The logo for YouTube Inc. is displayed on a smartphone in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel. Photographer: Gabby Jones/Bloomberg via Getty Images