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Voyager Digital Hits 1M Funded Accounts, Cites Loyalty Program
The cryptocurrency broker also said it has more than 2.7 million verified users.
Cryptocurrency broker Voyager Digital said its loyalty program has driven a sharp increase in funded accounts, which now number 1 million.
- That is a 23-fold increase from the end of last year, when it had 43,000 funded accounts, the company said in a statement.
- The broker reported an increase of 135,000 funded accounts in November alone.
- Voyager Digital also said it has now surpassed 2.7 million verified users.
- “Our strategy of focusing on our loyalty program and on customer acquisition in the September quarter paid off extremely well for us as we continue to gain market share reflected by our increased App Store rankings,” said CEO Steve Ehrlich.
- Another factor in the sharp rise of funded accounts is high profile partnerships with professional athletes Landon Cassill and Rob Gronkowski and a five-year integrated partnership with the Dallas Mavericks.
- Voyager also partnered with Fundstrat and its co-founder Tom Lee, and Market Rebellion led by Jon and Pete Najarian.
Read more: Voyager Digital a Step Closer to Operating in EU After French Regulatory Approval
STORY CONTINUES BELOW
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Tanzeel Akhtar
Tanzeel Akhtar has contributed to The Wall Street Journal, BBC, Bloomberg, CNBC, Forbes Africa, Financial Times, The Street, Citywire, Investing.com, Euromoney, Yahoo! Finance, Benzinga, Kitco News, African Business Magazine, Hedge Week, Campden Family Office, Modern Investor, Spear's Wealth Management Magazine, Global Investor, ETF.com, ETF Stream, CIO UK, Funds Global Asia, Portfolio Institutional, Interactive Investor, Bitcoin Magazine, CryptoNews.com, Bitcoin.com, The Local, The Next Web, Mining Journal, Money Marketing, Marketing Week and more. Tanzeel trained as a foreign correspondent at the University of Helsinki, Finland and newspaper journalist at the University of Central Lancashire, UK. She holds a BA (Honours) in English Literature from the Manchester Metropolitan University, UK and completed a semester abroad as an ERASMUS student at the National and Kapodistrian University of Athens, Greece. She is NCTJ Qualified - Media Law, Public Administration and passed the Shorthand 100WPM with distinction. She does not currently hold value in any digital currencies or projects.
