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ConsenSys Chief Joe Lubin: Ethereum's 'Enterprise' Play Is Evolving
What does enterprise blockchain mean in the context of Ethereum going big on DeFi and NFTs?

As Ethereum celebrates its sixth anniversary, Joe Lubin, a co-founder of Ethereum and the CEO of ConsenSys, says the convergence between the public mainnet and corporate versions of the technology are now closer than ever.
Lubin, who is speaking today at the Enterprise Ethereum Alliance (EEA) anniversary event alongside Ethereum chief scientist Vitalik Buterin and Web 3.0 leader and angel investorBalaji Srinivasan, pointed to cryptocurrencies, decentralized finance (DeFi) and non-fungible tokens (NFTs) now entering pop culture.
“In my opinion, this is a moment where we can start to think of the paradigm shift towards a new trust foundation,” Lubin told CoinDesk in an interview. “We’ve been proclaiming for years that it’s coming, and now it’s moving fast.”
Lubin’s ConsenSys has become a cornerstone of enterprise blockchain, having taken on stewardship of the permissioned Quorum network, a fork of Ethereum created by mega-bank JPMorgan in 2016.
Read more: ConsenSys Acquires JPMorgan’s Quorum Blockchain
In terms of the convergence narrative, Lubin said banks like JPMorgan and Goldman Sachs are “not just paying a lot of attention to the public mainnet, but are starting to do things around digital assets.”
That said, the EEA now finds itself in increasingly active discussion about just what “enterprise blockchain” is in 2021, Lubin said.
“So, in the context of the EAA, is Polygon an enterprise?” Lubin said. “Is the Maker Foundation an enterprise? The definition of ‘enterprise’ is evolving.”
EEA Chairman John Whelan said he looks forward to Ethereum sidechains and layer 2 systems that are specifically enterprise-related.
Whelan, whose day job is leading Banco Santander’s blockchain lab, said that when he first joined the EEA, he was asked if enterprise Ethereum and the public mainnet would remain separate concepts.
“The answer is no,” he said.
Ian Allison
Ian Allison is a senior reporter at CoinDesk, focused on institutional and enterprise adoption of cryptocurrency and blockchain technology. Prior to that, he covered fintech for the International Business Times in London and Newsweek online. He won the State Street Data and Innovation journalist of the year award in 2017, and was runner up the following year. He also earned CoinDesk an honourable mention in the 2020 SABEW Best in Business awards. His November 2022 FTX scoop, which brought down the exchange and its boss Sam Bankman-Fried, won a Polk award, Loeb award and New York Press Club award. Ian graduated from the University of Edinburgh. He holds ETH.
