Alexandra Levis

Alexandra Levis is the founder and CEO of Arro Financial Communications, a financial marketing and PR agency skilled at distilling complex stories into winning campaigns. Her firm's clients bridge the worlds of TradFi and DeFi, including traditional asset mangers and firms in the digital asset space . Prior to establishing the agency, she developed and ran marketing and public relations campaigns at Global X Funds, an NYC-based ETF issuer, where she served as Vice President of Marketing. Levis graduated with a B.A. in International Relations from Tufts University.

Alexandra Levis

Latest from Alexandra Levis


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Why There's More to BNB Than Meets the Eye

Many investors dismiss BNB as simply "the Binance coin," but that designation fails to recognize the potential arising from its broader value unlock, says Osprey Funds’ Matt Gerics.

 The Palace Museum, Jingshan Front Street

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Bitcoin: Where Does It Go Now?

Despite recent drops in the crypto market, which could be attributed to the uncertainty around tariffs, spot bitcoin ETF outflows, and crypto-specific events, investors with a long-term conviction in bitcoin may see this as an opportune time to add further to their overall holdings, says eToro’s Simon Peters.

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Improving Blockchain Data Usability: A Key to Unlocking Institutional Capital

While digital asset markets are awash in data, they lack structure and standardization, deterring the entrance of institutional capital, says Outerlands Capital’s Felician Stratmann.

(Lerone Pieters/Unsplash)

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What Crypto Must Do to Activate the Wealth Advisory Segment

Though it may seem contrary to the industry’s Do Your Own Research ethos that is particularly beloved by purists, successfully unlocking crypto access for high net worth investors and their advisors will propel the industry forward, says Binance’s Catherine Chen.

Taxi at curb

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Onboarding the Buy-Side to Blockchain Rails

The right systems and processes must be in place to properly tokenize the trillions of dollars worth of potential real-world assets, says Blue Water Financial Technologies’ Peter Gaffney.

Railroad cars

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The Opportunity in High Yield Crypto-Backed Loans

BTC-backed loans could be a great way for traditional finance institutions to engage with crypto at scale, says BlockFill’s Ari Pine.

New York City Taxis

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Size Matters

Crypto mid-caps are struggling, offering investors less reward and more risk. CoinDesk Indice’s Andy Baehr wonders if a large-cap tilt in digital asset investing will deliver excess returns to investors.

Man in large treescape

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Stablecoin Revolution: Challenging Risk-Free Rates With On-Chain Money Markets

DeFi’s base rate for lending stablecoins is a structural shift that challenges traditional finance by demonstrating the sustainability of high-yield, low-risk on-chain money markets, says Index Coop’s Crews Enochs.

City pedestrians business people

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The Great Accumulation: A Corporate Race for Bitcoin

Holding bitcoin on corporate balance sheets represents more than a trend — it's a transformation in how companies can create and preserve shareholder value, says Next Layer Capital’s Brandon Turp.

View of NYC from bridge

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Why DeFi Will Benefit From Trade Wars

In the short-term, the crypto market will be negatively impacted by increased volatility in global trade, says ML Tech’s Leo Mindyuk. But over time, crypto will be less impacted than traditional finance.

International trade ship

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