An Updated Formula For Growing Your Web3 Brand

The audience is diverse and regulations are uncertain, making it hard for these blockchain companies to keep up with the best marketing practices, and even harder to reach their target audience.

Let’s face it: Every project is vying for attention, and the only way to stand out is to offer a unique value proposition. Some projects are hoping they'll be the next big thing, and that demand for their tokens will correspond positively. Others are making their applications as user-friendly as possible to win over users with slow and steady adoption.

But is uniqueness enough to guarantee success? What else do you need to succeed in such a competitive environment?

The Web3 sphere has seen its fair share of highs and lows, from the remarkable 2017 cryptocurrency surge to the bearish crypto winter. But nothing has ever stopped new projects from launching. And now with AI leading as the current hot topic, it's clear that the industry cycles through trends more quickly than traditional Web2 markets.

Easy enough to get lost in the crowd. So if you want to succeed, you need a great product that meets user needs, yes. But you also need a solid marketing strategy that supports your business goals. This is where MEXC Media, a premier exchange-based content specialist firm, comes in.

MEXC: First mover advantage

Founded in 2018, MEXC is successfully serving over 10 million users in more than 170 countries. What has enabled MEXC to reach this level of adoption and growth? Its perfect blend of technology and community.

MEXC's mega-transaction matching engine allows users to execute large trades without slippage, while its high-performance trading engine ensures that users can trade quickly and easily with near-zero trading fees. But MEXC is not just a crypto exchange. It’s also a committed supporter of other projects in the crypto space.

To that end, MEXC Media, a marketing branch of MEXC that specializes in the unique needs of Web3 projects, offers a wide range of services to help other projects succeed, such as:

• Marketing: MEXC's one-stop marketing approach helps projects connect with their target audience, building brand awareness and enhancing industry-wide visibility.
• Incubation: MEXC's incubation program offers resources and support to get things off the ground for projects and foster growth in developing the acceleration of key industry areas. Incubation services include technical advice, mentorship and access to MEXC’s network. The incubation program includes direct funding for the most promising and impactful projects.
• Listing: MEXC's listing process is rigorous, but it's also fair and transparent. The company only lists projects that meet its high standards to ensure that investors are protected.

How MEXC Media does what it does

MEXC Media helps brands flourish in the ever-evolving Web3 landscape by offering partnerships covering all the critical aspects of marketing: content creation, public relations, event planning and more.

At the very forefront in any MEXC Media campaign is a video strategy.

Videos undoubtedly provide users with a dynamic and concise overview of a project. MEXC's professional video team has recently produced videos that have garnered hundreds of thousands of views, offering users an engaging way to comprehend an entire project.

Video campaigns are crucial for project success because they enhance engagement, improve communication, increase reach, build trust, create memorable branding and facilitate effective education and onboarding.

MEXC Media doesn't just stop at video campaigns, and other offerings they provide can be custom fit to the unique needs of individual projects.

MEXC understands the needs of partners and can create PR services that are tailored to specific goals:

• MEXC offers a customized content creation service that understands your current positioning and creates creative content for necessary insight.
• With extensive training and experience, MEXC's team of writers can deliver SEO-optimized content with unlimited revisions.
• MEXC has an extensive creator program where projects can leverage user-generated content to get community-focused, personalized content from key supporters.

In addition, MEXC Media has established partnerships with a robust network of over 500 news outlets, further amplifying projects' reach to target audiences. MEXC’s expertise shines through its exceptional ability to create captivating press releases. With a team of skilled communicators, they ensure that each press release effectively presents brands' unique value propositions, leaving a lasting impact on the media and potential investors.

MEXC understands the unique needs of partners and can create content that is tailored to their specific goals to maximize exposure opportunities. For example, its content creation efforts can draw attention to what makes each project special: the utility and benefits of your token and how the underlying technology is used to solve real-world problems.

It's through such initiatives that MEXC empowers Web3 projects to build trust, gain traction and create lasting impact.

Seize the future

The next bull run is on the horizon, and Web3 projects must be ready to seize the opportunity. By initiating their marketing campaigns early, brands can build awareness, develop a loyal user base and refine their offerings. This will allow them to capture attention, generate excitement and stand out from the competition.

And MEXC – with its expertise in blockchain content creation, public relations, video production, event planning and incubation – is already empowering brands to navigate the challenges of the Web3 market and capitalize on the impending market upswing. See how you can partner with MEXC Media by contacting Jarvis Pang at jarvispang@mexc.com.