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Adtech
Ethereum-Based MadNetwork Aims to Clean Up Advertising's 'Programmatic Cesspool'
MadNetwork, an adtech transparency project with a Layer 2 solution built on Ethereum, emerges from stealth today with a testnet coming next month.
View Ads, Get BAT: Brave Delivers on ICO Promise of Paid Web Browsing
The privacy-oriented Brave browser is launching today its long-anticipated product where web users are compensated for their attention.
IBM-Backed Blockchain Trial Takes Aim at Advertising's Middlemen
Working with IBM and Salon, AdLedger is launching a proof-of-concept to show how ad spend can be managed more transparently on a private blockchain.
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