Sidekick and the Rise of LiveFi: Streaming the Future of Crypto Trading

London, England—26 March, 2025— Over the past year, the memecoin revolution has done more than just entertain—it’s reshaped the fundamental dynamics of the crypto market. Today, attention is the new currency. Platforms like Pump.fun have turned asset generation into a viral game, while "PVP players" in Asia are leading a wave of meme-fueled trading frenzy.

In this new attention economy, speed, timing, and trust are everything. Trading cycles have shrunk dramatically. Alpha decays in minutes. Yet the traditional tools for catching these trends—Telegram groups, Twitter threads, on-chain scanning bots—often lag behind.

That’s where Sidekick comes in. A protocol pioneering a new category called LiveFi: real-time, livestream-driven crypto trading. It’s not just a product—it’s a new paradigm that blends content, discovery, and execution into a single seamless experience.

The Birth of a New Paradigm

Sidekick didn’t start in crypto. It began as a Web2 creator platform, helping streamers monetize through live engagement. But after geopolitical tensions in Eastern Europe disrupted fiat payment rails, the team pivoted. They launched a crypto-native version to support cross-border payouts—and that sparked a bigger idea: what if livestreaming could power real-time trading?

That vision evolved into Sidekick Protocol—a decentralized livestream trading platform where users can join KOLs as they trade live, analyze charts, and react to market events in real time. Think of it as a crypto-native blend of Twitch and Robinhood, but with memes, emotions, and alpha all flowing together.

Trade the Moment: Why Going Live Changes Everything

Sidekick is built on a simple yet powerful principle: "Trade the Moment." In the memecoin era, information is fleeting. Users don’t want stale threads or delayed calls—they want real-time insight, delivered with context and conviction.

"We realized degens don’t want to scroll through threads. They want energy, emotion and trust. Someone they can follow and trade with, in real time," the team explains.

LiveFi transforms influencers from passive promoters into real-time leaders. Viewers become participants. Trades become social. Alpha becomes contagious.

A Three-Sided Ecosystem

Sidekick revolves around three core communities:

• Sidekickers (Users): Everyday traders looking to catch the next 100x opportunity in real time. They engage, trade, and earn via airdrops and stream-based incentives.
• Kickers (Streamers): Influential creators who curate, comment, and guide. They earn from trading fees, tips and platform rewards.
• Affiliate Partners (Projects & Promoters): Projects can sponsor Kickers or run their own livestreams to gain exposure and spark momentum.

It’s a Web3-native content flywheel: assets are launched, streamed, and amplified—all in real time.

Backed by Builders

Sidekick isn’t just a concept. It’s live, growing, and battle-tested. Recognized as a top graduate of BNB Chain’s MVB Season 7, the project is backed by investors including HashKey Capital, YZi Labs, Mirana Ventures, Folius Ventures, and Foresight Ventures. In February, it also inked a strategic partnership with Trovo.live, the largest streaming platform in Eastern Europe.

The team is equally impressive: veteran from streaming giant, former university professor turned educator, and crypto-native operator with IPO and VC experience.

Streaming is the New Alpha

In a crypto world still dominated by text, Sidekick is betting on video. Tweets can inform, but livestreams can show, react, and engage.

With Sidekick, streamers become alpha channels. Using tools to display charts, wallets, and trades live on screen, Kickers are turning trading into entertainment, education, and execution—all in one.

Forget scrolling. Forget lurking. Follow the action. Trade the moment.

What’s Next

The Sidekick app is now entering its next phase, the team is focused on expanding its Kicker base to 500 streamers, onboarding degens, educators, and entertainers who want to bring alpha to life.

As trading becomes faster, more dynamic, and community-driven, Sidekick isn’t just keeping up—it’s setting the standard.

Because in the world of LiveFi, one truth reigns: don’t just watch the market—live it.

About Sidekick:

Sidekick Protocol is building a one-stop live-stream trading platform, enabling anyone to share real-time market insights and trade digital assets instantly. Backed by investors including HashKey Capital, YZi Labs, Mirana Ventures, Folius Ventures, and Foresight Ventures. By combining engagement with immediate transactions, Sidekick empowers millions to connect, trade, and seize emerging opportunities effortlessly.

For more information, please visit: https://sidekick.fans/

Contact

Sidekick Labs

Email: info@sidekick.fans

Website: https://sidekick.fans/

Discord: https://discord.gg/sidekickprotocol

TG Announcement: https://t.me/sidekick_announcements