YZi Labs Backed Sidekick Protocol, Securing Tens of Millions in Funding and Forming a Strategic Partnership with Trovo.live

Sidekick Protocol, a next-generation live-streaming and trading ecosystem, has secured tens of millions in funding to accelerate platform development and global expansion. This investment will empower millions of content creators to share first-hand market insights, engage with users in real time, and trade assets seamlessly during live streams—monetizing their skills and influence without barriers. Sidekick also aims to pioneer live-stream trading, bridging the gap between traditional users and Web3.

With a proven track record in Web3 adoption, Sidekick has successfully onboarded over 10,000 traditional game streamers via its Discord distribution network, reaching 18 million+ followers and generating over $20 million in sales. Additionally, its Telegram Miniapp has surpassed 19 million users, and the platform recently secured a TikTok overseas live-streaming license, further fueling content virality.

Sidekick’s strategic partnership with Trovo.live—Eastern Europe’s largest live-streaming platform with 30 million users and 1.5 million creators—opens new distribution channels, significantly expanding its reach within the digital entertainment and live-streaming markets.

The funding is backed by YZi Labs (formerly Binance Labs), alongside HashKey Capital, Folius Ventures, Mirana Ventures, Foresight Ventures and other institutions. Notable angel investors include Huyu (Founder of Kaito) and Mable (Co-founder of StepN).

With strong investment backing, an extensive live-stream trading network, and cutting-edge Web3 monetization tools, Sidekick is poised for explosive growth, reshaping the creator economy and digital asset landscape.

Reference link: https://x.com/Sidekick_Labs/status/1891096292316922052

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